COYA collaborates with self-taught artist Matt Griff to create the NFT for COYA London. Known for his characters 'the Mediterranean Pointed Nose' & 'The Boy', Matt Griff's playful drawings are always bursting with stories, and the COYA London NFT is no different. The NFT brings to life 'The Boy' who is in essence a depiction of Matt. Born and raised in the South of France, Matt can be seen driving a Magari car straight to COYA, carrying along his COYA inspired Pisco Jars.