COYA introduces Mama Quilla, a new annual celebration honouring Peruvian heritage, cultural preservation, philanthropy and creating positive impact. Inspired by the Andean symbol representing protection, femininity, fertility, and natural cycles, Mama Quilla reflects COYA’s commitment to honouring its roots while giving back.

Rooted in Peruvian heritage and dedicated to empowering communities, Mama Quilla will serve as both a celebration and a commitment to supporting women and children in need. Launching in Spring 2025, the event will take place annually across COYA venues worldwide.

At the heart of Mama Quilla is the desire to foster real change, combining a global vision with local action. Each participating COYA venue will collaborate with a carefully selected charity that supports women and children, ensuring the initiative resonates with both COYA’s Peruvian roots and the local communities it serves. A portion of the event’s proceeds will be donated to these charities, reinforcing COYA’s ongoing commitment to social responsibility.

Mama Quilla event will be an immersive experience, bringing guests together in a moonlit setting adorned in shades of blue, silver, and white. The evening will feature a curated Peruvian dining experience, handcrafted Pisco Sours, and vibrant live entertainment, all designed to honour the initiative’s message of empowerment and unity. Guests will not only enjoy an exceptional evening but will also contribute to a cause that extends far beyond the event itself.